Brand Marketing & CX


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Digital Transformation helps bridge the blur between digital and physical experiences. With disappearance of the borders between online and physical retail shopping already existing in the mind of the consumer and further enabled by the Internet of Things.

Business Transformation Strategy

Organizations need a transformation strategy to compete within the current market space at speed from ideation to operations. This involves building an ecosystem of interconnected & end-to-end processes. Success depends on organizations capabilities with a strong emphasis on innovation & partnerships.

  • Continual Transformation Environment
  • Digital Hub : Strategic Approach to Digitization & BigData
  • Personalized, Contextual & Timely Engagement
  • Predictive & Prescriptive Actionable Analytics through AI

Customer Experience Strategy

First the simple answer “The happier you are with the brand the longer the customer stays with them”. ICAM Digital helps create a clear customer experience vision by first, understanding who the actual customers are. We help capture customer feedback and develop a quality framework for development of the team and systems to support a great customer experience.

  • Customer Experience Assessment
  • Competitive & Trend Assessment
  • Big Data & Human Centered Insights
  • Customer Journeys & Segmentation
  • Customer Relationship Management

Mobile Strategy

The mobile internet usage across the world has had a hockey stick effect. This has prompted companies to have a mobile first approach. ICAM Digital helps build an intuitive user experience, mobile friendly content & a super fast mobile app. We focus on local SEO to capture the customer at the right place at right time.

  • Mobility Assessment & Research
  • UX/CX Design
  • Byod
  • Mobile Security
  • Managed Mobility

Iot Strategy

By the year 2020 more than 50 billion devices will be connected to the internet. This gives us a great opportunity to provide our customers with solutions to integrate product & services to engage with businesses & customers. ICAM Digital helps with integrations with third party hardware solutions.

  • Design Thinking
  • IOT Platform Evolution
  • Next-Gen Data Analytics Roadmap
  • Enterprise Readiness
  • ROI Analysis & Monetization Model

Big Data Analytics Strategy

ICAM Digital helps you define a Big Data strategy and select appropriate technologies. We also ensure it complements your existing data warehouse/ BI systems. ICAM focuses on delivering effective, highly scalable, high performance Big Data analytics applications that help increase efficiency and reduce cost.

  • Next-Gen Data Analytics in Cloud
  • Discovery Analytics
  • Data Mining & Actionable Insights
  • Predictive Analytics & Statistical Modeling

Digital Commerce Strategy

ICAM Digital is a full-suite commerce agency with expertise in different eCommerce & content management platforms such as Magento, Drupal, Word Press & Big Commerce. We help build the best in class customer facing eCommerce solutions with integrated order management & warehouse management systems. ICAM Digital specializes in B2B & B2C commerce.

  • Operational & Technical Assessments
  • Platform Evolution & Recommendations
  • Omnichannel Technical Architecture Planning
  • Retail Data & Application Integration / API Layer
  • Peak Traffic Readiness & Capacity Planning